They could have saved on postage by putting all 3 in the same envelope. #Peace & #Gratitude!Glad you liked the article and all the examples, it took a crazy amount of time (and Photoshopping) to do!I received a letter from the car dealership saying my car was in high demand and they wanted to make me an offer. Either link a sample, or send it to me at Nev, thank you for all the work on this, very insightful! I know hand-written notes generally perform quite well. Design, proof, print and mail, all within minutes. Non-profits are usually the WORST when it comes to sending bad direct mail (notice the “church” example above). I am a member and have saved all of your emails, referring back to them often. My buddy Brian has a company called Neville, I’m going to save my comments for the email I sent you. It seems the postcards are heavy on the “visual” – graphics and pictures, and the A/C service letter leans toward story-telling (appealing to logic – wordy). Thanks for sharing :)This was great Neville, thank you. I would suggest you stay away from getting distracted with the type of paper and such, and actually just put CONTENT on there that people like. I went in the next day just to find out they were using it as a way to get us in the door.Bahahaha…..that seems a little deceptive, though technically it DID work. I’m teaching a copywriting class and I have 1.5 hours to teach them all they need to know about DM. I’m designing my own postcards right now for my personal training business but they are not v professional looking like the ones in your examples.

She included a few details of our conversation, and a coupon with $50 off with my next $300 purchase. He actually made the letters manually by cutting and pasting the customers from Excel. I had a small talk with the manager, signed up for their mailing list, and went on my merry way.About 7 days later, I got a handwritten letter from the manager thanking me for recent visit to the store. He said he’d been using the letter for years with great success. When the owner came by to inspect our furnace, I told him how impressed I was by his letter. This made it pretty clear where that line is – as well as how crappy (krappy?) It converted at such a high rate it was worth the time to create each letter. Then it listed the seven different homes on our street that were customers and how long they had been customers. And it is fast! If you’d ever like to feature a case study on the blog showing what you did, let me know :)Possibly shirt-worthy comment.

You do not want to spend a large sum of money your first month, just to find that after 3 months you can no longer afford to send nearly as many mail pieces. After all, handwritten cards / notes are very impactful – but only if they get sent. (Neville, if I’m giving a bad suggestion here, please let us know)Hey Mark, I think the best way to show this would be to do a before/after shot. Then I have a physical swipe fail of maybe several hundred pieces of mail. Would this be an effective method for someone in the field? Especially from a city/local government agency (i.e. This is actually a fantastically designed flyer that can easily be shared around an organization.Whoever wrote this letter has DEFINITELY taken a cue from old Gary Halbert and Dan Kennedy sales letters. Seems like there’s no one right way to do DM…and there definitely are a ton of terrible ways to do it, too hahaThanks Matt! What is your experience with a sports chiropractor who is in between so to speak, it is a personal and profesisonal service that yields higher return than a personal trainer but does not produce $10k with just 5 people whom become clients? Most of our stuff are occasional cards like birthdays, or holidays. It had no call to action, is extremely user un-friendly, and has no possible way of knowing it worked at all.If the point of this piece of mail is to get people TO THE CHURCH, they should make a calendar of events. This is where a marketing budget comes in super handy. I think the economics of a random mail drop just don’t work in your favor. It said how it had been in business for 20+ years and had excellent customer service. :)These are great examples!