You will also need to adjust your margins on all four sides to a half inch on the left and right and three quarters of an inch at the top and bottom.
The interior photos are going to be smaller and can either be horizontal or vertical images that relate to the accompanying text. H��Wmo�6��_q�!��N(
Be careful, however, not to mislead people by using old phots or pictures that misrepresent your offerings.Andrea Nicole has 15 years of writing experience and has written for The Age online in Australia. informazioni image by DAN from Fotolia.com Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. �SZ��%ȼ�ȧ��l�j��9�m䱃uQU���9 ;^hC������A9R��4���������P��M���O�~I;�)U{W�3:x߈ΐu+D�����d�JQt! If you don't have any of your own travel photos you can use, there are plenty of websites such as Photo Everywhere (URL at end of article) that allow you to upload stock photos for free.
in communications (emphasis on audience analysis and message design) from California State University, Sacramento.
300 Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. u�d���/��f��[Ϡk��SH���t�����s�{QL�xq�� If your destination is unusual or unique, consider paying a professional photographer to capture its charm. If the trip involves stage productions and fine dining, you'll want to use photographs of the different theaters and pictures of elegant meals. 0000000016 00000 n To illustrate this point, let's compare two bits of copy describing the city of San Francisco:Which one made you want to visit San Francisco? You must, however, be sure to include all … You can use them as mailings to prospective customers, include them in brochure racks and have them available at your office or business location. You must, however, be sure to include all the necessary information and plan your inclusions carefully.This is the first thing that people will see and it should immediately answer three questions: 1. Who is advertising? ;O���(���x�;$�g���t�l�5ޝ���jS�o:}�7��N�M2��|�v\��빸z��x{{ʪ��6���|�����%�eb��L\��èOf�������&���,�X���*P�/�2��i�� If, for example, it's for a specific trip you are organizing, you'll need to include the tour dates, the cost per person, the itinerary, a listing of what's included (i.e., all meals, ground transportation, tickets to theater shows), and what interested participants need to do to secure a slot. The photos will draw a reader in and help them picture themselves at the travel destination. Put all of the nuts and bolts about prices, deposits, restrictions and refunds on the back center panel where it will be read last. As travelers often collect brochures and other literature when planning a holiday, brochures can be very effective marketing tools.
We'd love to see your travel brochures! If you have never been to the destination before, you'll need to do your homework by doing research on the Internet, visiting travel blogs, and getting advice and recommendations from fellow travelers.Determine who your target audience is for the trip. Less is more in designing a travel brochure. x�bbbd`b``� � =� � 0000004586 00000 n You want to match the feel of your brochure to the destination you're promoting.For example, blue can communicate tranquility and peace as well as trust, and lighter blues are particularly calming. If you have previously been to a particular locale, then you already have some ideas regarding what seasons lend themselves best to the activities you have in mind (i.e., whale watching) as well as how easy or hard it will be to get accommodations at a reasonable price. Save the front and back of your brochure to a disk or flash drive and take it to a print shop for reproduction. 57 25
(your business) 2. The trifold brochure can break down information … Publishers include HarperCollins, Michael Wiese Productions, "PLAYS," "Writer's Digest" and "The Writer." endstream endobj 58 0 obj<>/OCGs[60 0 R]>>/PieceInfo<>>>/LastModified(D:20060506022956)/MarkInfo<>>> endobj 60 0 obj<>/PageElement<>>>>> endobj 61 0 obj<>/Font<>/XObject<>/ProcSet[/PDF/Text/ImageC/ImageI]/ExtGState<>/Properties<>>>/StructParents 0>> endobj 62 0 obj<> endobj 63 0 obj<> endobj 64 0 obj<> endobj 65 0 obj<> endobj 66 0 obj[/Indexed 69 0 R 255 70 0 R] endobj 67 0 obj<>stream 0000008141 00000 n The information that is included varies from one brochure to the next. The colors of your travel brochure play an important role in how it will be received.
Specify three columns. Things to Include in a Travel Brochure • Brief summary of the setting, with highlights of important places • Location, including a map • Geography • Major cities, Well-known places • Historic Sites and Landmarks • Recreation and Outdoor Activities—parks, sports, water • Entertainment Create a personal message to that audience letting them know why they specifically should participate in your offering.Your brochure should focus on one specific objective.
Too many messages will confuse your audience and dilute your main points. It's also useful to have a photo editing software program such as Roxio Photo Suite so that you can crop the images as well as pump up the color.Select the images that best fit your proposed itinerary. I used an Once you get your photos and your color scheme worked out, your brochure will really start to take shape. For instance, you'll want a large vertical photo (3 inches by 4 inches) on the front of the brochure along with the name of the tour and the dates. 0000020857 00000 n 0000016584 00000 n 0000003071 00000 n Less is more in designing a travel brochure. �N�h�l�Y0�l��%O��f�~G9uL�R�"�M�����e��⤆��e�Bpϳ���RpP*�(E������E:�� *������r��n��B�Da>b���ןq]���(�" Alternatively, you could design one on the computer.
Include several photos that best showcases your product.
0000001913 00000 n
Students learn about text features and work as a class and then with a partner to determine the text features of a brochure.
You might choose a color scheme like this:The colors of your brochure and the photos could work together within this color scheme to help customers know what to expect.