You have walked in with a nagging irritation already.Now, extrapolate that and consider the collective cost of these smaller displeasures to understand what we as a nation lose out to poor presentation, maintenance and most importantly a lack of preservation. Sensation Transference Defined. “Our minds perceive fancier packaging contains a more quality product, regardless of whether the formulas or ingredients are the same” (Smith 2015, p. 1). Furthermore, when the company proclaimed 'It tastes just like Butter,' they had scientific 'proof' to back this statement up. However, by conducting research indirectly, in the environment where the product would eventually be used (as opposed to a meeting room typical of focus groups), Cheskin lent credibility to the results. Pages 72 This preview shows page 37 - 40 out of 72 pages. Spence is a professor of experimental psychology at the University For example, taste perceptions are impacted by the shape of a bottle of wine or the colors of a can of soda.

use to build a successful brand and marketing strategy.Website design and content are property of n-Vision Designs, LLC or their respective owners unless otherwise indicated. Introduced by the clinical psychologist and marketing luminary Louis Cheskin decades ago and further promoted by Malcolm Gladwell in his best-selling book Blink, the idea remains relevant even today, more so in the image conscious society of the 21It is the reason you are willing to pay 150 bucks for a cup of tea at Taj that you know is worth less than 5. Through the exploration of the anger with the therapist, Michelle discovered that she was experiencing transference of unresolved anger toward an authoritarian elementary school teacher. Keep going Fill in your details below or click an icon to log in:Sensation transference: Of first impressions and lightning judgements

Louis died in 1980, however, the concept remains a strong factor in marketing awareness.

Though the practical grounds of targeting such biased behavioral tendencies are yet to be explored (at least I am doubtful of the success by targeting this psychological inclination through spreading awareness or using some other more effective tools), but if we think of showing allegiance to the psychological tendency called ‘sensation transference’ forever by incorporating it in our marketing strategies, product designing and packaging etc., aren’t we surrendering ourselves to something that we know to be irrational and a known biased tendency of our species as a whole? psychologist in the mid 1900s, observed that people’s perceptions of products were directly influenced by the aesthetic design. At the time its unique product differentiation was a red wrapper, to hide lipstick marks. Le transfert de sensations, sensation transference ? I remember walking into a colorful M&M store in New York as a child and then again as an adult and my impression barely changed as I happily left the place with loads of M&Ms and a heightened love for the M&M characters.

By delivering the margarine in blocks the same size as butter, wrapping them in foil, naming the margarine 'Imperial,' and using a crown logo, he was able to create a total experience, through product and packaging, that connoted quality to housewives of the time. And so is unfortunately our perception in the world.The lack of confidence in our systems, products and services has been a major problem as far back as we go as a nation. In his view, there were no meaningful distinctions between advertising, price, packaging, product use, or the brand promotion. Cheskin spent most of his life investigating ho