While an impersonal direct mailer is more likely to be thrown away, adding a personal touch will increase the performance of your direct mail marketing campaign and make customers more likely to respond. Direct Mail Allows Marketing Material Variety and Appeal With direct mail, you can send different types of mailings to diverse targets in order to get the results you want.

However, by introducing a new hybrid funnel, professionals are now using targeted printed marketing materials alongside their Google and Facebook ads to direct more targeted consumers towards a specific campaign landing page.By using specific and personalised URL and QR codes, marketers are able to track and measure both the digital response and direct mail response traffic and in turn discover total conversion rates. As a senior manager, Kristen manages relationships with Brand clients for all things from launch to on-going platform enhancements. As direct mail is so cost-effective compared with using channels like Facebook and Google, it is also a great way to bring total campaign spend down, whilst still achieving similar results.To get the most out of combining mail with your digital marketing campaign, it is important to follow a few best practices.Firstly, before you can start, you need to establish your And lastly, using a unique and personalised URL (PURL) is key to In an ideal world, your prospects would automatically respond to your marketing efforts in the way your call to action or offer was directed to them. It’s important to understand how your campaign is performing to allow yourself to pivot and optimize on what is and isn’t working.When used properly, direct mail can be a very effective marketing tactic. The reason for direct mail marketing's growth is the power it wields: On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. to your prospects and/or current customers. The key to a successful direct mail marketing campaign is following the One way to spruce up your direct mail marketing campaign is to utilize 3-dimensional mailers rather than more traditional mediums. Before you start your design, ask yourself: Personalizing your mailers will increase the performance of your campaign. According to the DMA, In addition to postcards and 3D mailers, another investment that you should make in your direct mail marketing campaign is better envelopes. Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc.

Direct marketing is a perfect opportunity to get your company's name in the hands of customers who want to hear about your latest products, services, and coupons. It’s important to continue to target the same persona and audience list more than once. Consider creating envelopes that contain a marketing message themselves that encourages customers to open them.Another important component to increasing conversion rates with your direct mail marketing campaign is providing incentives. 4 Easy Direct Mail Marketing Tips. From there, prospective customers would either choose to take action of the marketing message or ignore. The Direct Marketing Association found direct mail’s response rate is 4.4% — compared to 0.12% for email. In comparison to emails sent to existing customers, "direct mail has 30 times the chance of receiving a response from the customer," according to the infographic. Research shows that 3D mailers are only 50% more expensive per lead than standard mailers, but they Another mailing format that outperforms other mediums is postcards. This is where your follow up is vital in pushing for that anticipated response. While envelopes are largely functional, holding content inside of them, they do not do anything to increase the likelihood that your mailers will be read.