This image is what Isuzu’s local dealership Genavco is seeking to change. But things have changed now, with pick-up trucks becoming as much an urban staple as SUVs or saloons and bought more for their butch looks and road presence than their utilitarian merits.While Ford, GMC Chevrolet and Toyota have all got models that are popular among such buyers, Isuzu is not a name that you would expect to feature in that segment. Billed as a “very exclusive new limited-edition flagship”, the AT35 is scheduled to launch in May 2019 and, as we pointed out in our original story, is based on the D-Max 300 LX 4x4 Auto derivative. Isuzu enlists Icelandic off-road experts Arctic Trucks to infuse some excitement into its D-Max pick-up truck. But the seating position is good, perching the driver up at an empowering height. The new Isuzu D-Max Arctic Trucks AT35 takes capability to the next level. This beefed-up version of the Isuzu pick-up is now officially on sale in the UAE.One glance at the AT35, and you know Isuzu has managed to achieve what it wanted to. If a leisure toy to play it rough in the wilderness on weekends is what you’re looking for, the AT35 makes a compelling case for itself. Friday, 14 August 2020 - Dubai, U.A.E
A pick-up truck used to be a vehicle that someone would buy because they had to. Thanks to the combination of Isuzu’s engineering and reliability, coupled with Arctic Trucks’ know-how in handling and safety, this vehicle stands out, and stands above, the rest. These cookies are used to improve your experience and provide more personalized service to you. We test a 1965 hard-top coupé to see what the fuss is all about…Mazda gives its successful crossover a makeover for its second generation, with tweaked styling, more refined interior and lots of technology. We give it a go.©Al Nisr Publishing LLC 2020, All Rights Reserved That badge immediately elevates a vehicle’s image as a capable off-roader.

Main image caption Isuzu D-Max Arctic Trucks AT35 Isuzu has updated the D-Max Arctic Trucks AT35, one of the most extreme dealer-sold lifestyle pickups available in the UK. To find out more about the cookies and data we use, please check out our And to bring about this shift in perception of a boring workhorse to a fun, adventurous vehicle, it has tied up with none other than Icelandic truck modifier Arctic Trucks. The Isuzu D-Max Arctic Trucks AT35. Some of the revisions are merely cosmetic – there’s a new Arctic Trucks logo, for example – but there are plenty of hardware changes, too, including the suspension. The Japanese automaker’s D-Max is a purely commercial, no-frills pick-up truck that you would picture parked in the middle of a construction site or transporting a team of maintenance personnel than in some swanky part of town. The UAE's favourite motoring magazine As we earlier reported, the D-Max Arctic Trucks AT35 will bear a “recommended retail price” of R785 000 (that's R169 500 more than the model on which it is based). Just bear in mind that it will not double up as a family car for long highway trips.Ever since its arrival, the Ford Mustang has been a highly visible part of the American auto scene. The all-new Isuzu D-Max Arctic Trucks AT35 is on sale now, priced at £30,999 OTR. Standing tall on massive 35in all-terrain BF Goodrich rubbers covered by four substantially flared wheel arches, 30mm body lift with a 25mm suspension lift, extended side step, along with Arctic Truck badges and decals all over, the Isuzu AT35 is anything but discreet. And now Isuzu Motors South Africa has officially announced its plan to introduce the high-riding bakkie. Both on your website and other media.

The fact that these upgrades have been executed by the world’s most accomplished experts in off-road modifications adds great value to the Isuzu truck’s cross-country credentials.

It doesn’t come with any fancy technical frippery like hill-descent control or crawl control. The flared wheelarches add some 180 mm to the overall width of the vehicle, while the ride height has been increased by 48 mm. Copyright © Car Magazine, Cape Town, South Africa It was a purely functional choice for those living and working in the rough country. Isuzu just announced the 2019 model year, and although there is an X-Runner special edition (below), it’s hardly as rugged as the Arctic Trucks Isuzu D-Max AT35. The Nordic off-road specialists, who have already souped up many vehicles from Toyota and Jeep to Mercedes-Benz and Hyundai, laid their hands on the Isuzu D-Max a few years back and the resultant D-Max AT35 has been on sale in European markets for a while.